— We're excited to introduce you the first edition of the European SaaS Benchmark:
An actionable report including insights from multiple data points gathered from European SaaS companies - ranging from pre-revenue to more than €200M in ARR - through a survey that we launched end of 2019.
— Thanks to the companies that took partin this project including:
— That revealed meaningful takeaways about the state of the SaaS industry in Europe in 2020:
European SaaS startups go global from their early days, often before they reach product-market fit.
Product-led growth strategies seem to progressively come up to SaaS startups founders as a market standard for their go-to-market (both for SMBs and Enterprise companies).
Remote-first companies are emerging in order to attract the best talents but it requires a strong company culture as well as the right tools and processes.
Although European SaaS startups burn more cash than their US counterparts, they tend to achieve healthy unit economics by focusing on monetization even in the early days.
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